Technical Expertise. Business Impact.

Scalewhale drives scale by aligning your systems, data, and teams around what matters: revenue performance.

Our Mission

Scalewhale exists to help businesses move faster by fixing the friction between systems, teams, and strategy. We bring clarity to complexity—aligning marketing, sales, and operations through better tools and smarter automation.

Our mission is to make your revenue stack more connected, your data more actionable, and your workflows more efficient. Whether we’re untangling a broken CRM handoff or designing an AI agent to reduce ticket queues, we solve with speed and scale in mind.

Our Leadership

These are some of the brilliant minds you'll encounter when choosing to work with us.
Mickael Tanious
Founder & Principal Consultant
Meiki's background in performance marketing is his unique advantage. He works with key stakeholders to assess business requirements. His versatility then allows him to act as technical integrator who evaluates and implement the solution.
Stephen Zhang
Partner & Analytics Consultant
Stephen is an experienced data leader in the Enterprise space. He has deep expertise in Retail, eCommerce, and B2B organizations. Stephen is able to provide deep guidance in regards to data infrastructure, RevOps strategy, and overall company forecasting.
Amar Hirani
Partner & Ops Consultant
Amar is an expert operations leader in the Enterprise space. He has deep expertise in optimizing supply chain for major brands. Amar provides professional strategy in logistics, warehouse fulfillment,  operational efficiency, forecasting, and related software.
Mickael Tanious
Founder & Principal Consultant
Meiki's background in performance marketing is his unique advantage. He works with key stakeholders to assess business requirements. His versatility then allows him to act as technical integrator who evaluates and implement the solution.
Stephen Zhang
Partner & Analytics Consultant
Stephen is an experienced data leader in the Enterprise space. He has deep expertise in Retail, eCommerce, and B2B organizations. Stephen is able to provide deep guidance in regards to data infrastructure, RevOps strategy, and overall company forecasting.
Amar Hirani
Partner & Ops Consultant
Amar is an expert operations leader in the Enterprise space. He has deep expertise in optimizing supply chain for major brands. Amar provides professional strategy in logistics, warehouse fulfillment, operational efficiency, forecasting, and related software.

Why choose Scalewhale?

Scalewhale is known for unblocking growth—fast. Our clients trust us to cut through complexity, bridge the gap between departments, and deliver smart, scalable solutions that move the business forward. Here's why they keep coming back:

1. We speak both business and tech

Transform business outcomes into technical requirements. Ensure smooth collaboration in cross-functional environments. 

2. We handle strategy and execution

From identifying the right roadmap to implementing systems that scale, we don’t just advise—we deliver.

3. We integrate the tools you already use

Whether it's CRMs, CDPs, ESPs, or analytics tools, we’re experts at making them work together to drive efficiency and visibility.

4. We enable your team—not replace them

We document, train, and transfer knowledge—empowering your team to manage systems long after we’ve delivered.

1. We speak both business and tech

Transform business outcomes into technical requirements. Ensure smooth collaboration in cross-functional environments. 

2. We handle strategy and execution

From identifying the right roadmap to implementing systems that scale, we don’t just advise—we deliver.

3. We integrate the tools you already use

Whether it's CRMs, CDPs, ESPs, or analytics tools, we’re experts at making them work together to drive efficiency and visibility.

4. We enable your team—not replace them

We document, train, and transfer knowledge—empowering your team to manage systems long after we’ve delivered.

Testimonials

Scalewhale has earned its reputation as a reliable partner by providing an exceptional experience to each client. We deliver on this goal by educating our clients, guiding them towards the right decision, and executing.
"I had the pleasure of working with Mickael during a critical phase of our customer data platform development, and I can honestly say—he’s one of the sharpest MarTech minds I’ve ever encountered.

His ability to move fast, solve complex problems, and deliver tangible results is unmatched. Mickael combines deep technical expertise with a rare sense of ownership and curiosity. If he doesn’t know something, he figures it out—fast—and implements with precision. [...]
Read Full Review on LinkedIn
Chris Swizec
Head of Direct-to-Consumer
"I have worked with Meiki for 12+ months now and counting on projects related to revenue growth, data capture, and activation. Meiki more than paid for himself right out of the gate by doubling email flow revenue for our client. 

Then, we partnered on the migration of two large, nine-figure businesses to Shopify—and I can confidently say he was instrumental to the success of both. Meiki led the backend setup and managed all the key integrations [...]
Read Full Review on LinkedIn
Jeannie Andolena
Consultant, Direct-to-Consumer
"I started working with Meiki after an organizational change. When we first met, he very patiently and skillfully helped me get up to speed on all the technical nuances we were dealing with.

As we continued to work together over the ensuing few months, I became more and more confident in both his understanding of what was happening "under the hood" and his ability to implement the tools we had procured (in this case it was mParticle), and his  guidance on [...]
Read Full Review on LinkedIn
Omar Muakkassa
Chief Financial Officer
"I have contracted Mike to help build out our marketing technology stack and our data stack. His knowledge has really enabled me to help accelerate our business.

He's added into every conversation, he thinks strategically, and has the tactical execution knowledge to take your strategy to implementation. I've been able to give him direction and let him run and see the results on the other end. You really can't ask for much more than that in an employee or a contractor."
Jeff Snow
Director of Global Growth
"I worked with Meiki at Fellow, where he has helped manage our martech stack. One of the core projects that Meiki was working on was sourcing and integrating a CDP for us to help us manage our data more effectively. Meiki did a wonderful job steering our selection to vendors who made sense for us and helped drive the negotiations to ensure we were getting the best value.

During the onboarding process Meiki provided expert execution when onboarding the vendor in addition to educating ourselves [...]
Read Full Review on LinkedIn
Cameron Aroz
Director of Growth
"I had the pleasure of working with Mickael during a critical phase of our customer data platform development, and I can honestly say—he’s one of the sharpest MarTech minds I’ve ever encountered.

His ability to move fast, solve complex problems, and deliver tangible results is unmatched. Mickael combines deep technical expertise with a rare sense of ownership and curiosity. If he doesn’t know something, he figures it out—fast—and implements with precision. [...]
Read Full Review on LinkedIn
Chris Swizec
Head of Direct-to-Consumer
"I have worked with Meiki for 12+ months now and counting on projects related to revenue growth, data capture, and activation. Meiki more than paid for himself right out of the gate by doubling email flow revenue for our client. 

Then, we partnered on the migration of two large, nine-figure businesses to Shopify—and I can confidently say he was instrumental to the success of both. Meiki led the backend setup and managed all the key integrations [...]
Read Full Review on LinkedIn
Jeannie Andolena
Consultant, Direct-to-Consumer
"I started working with Meiki after an organizational change. When we first met, he very patiently and skillfully helped me get up to speed on all the technical nuances we were dealing with.

As we continued to work together over the ensuing few months, I became more and more confident in both his understanding of what was happening "under the hood" and his ability to implement the tools we had procured (in this case it was mParticle), and his  guidance on [...]
Read Full Review on LinkedIn
Omar Muakkassa
Chief Financial Officer
"I have contracted Mike to help build out our marketing technology stack and our data stack. His knowledge has really enabled me to help accelerate our business.

He's added into every conversation, he thinks strategically, and has the tactical execution knowledge to take your strategy to implementation. I've been able to give him direction and let him run and see the results on the other end. You really can't ask for much more than that in an employee or a contractor."
Jeff Snow
Director of Global Growth
"I worked with Meiki at Fellow, where he has helped manage our martech stack. One of the core projects that Meiki was working on was sourcing and integrating a CDP for us to help us manage our data more effectively. Meiki did a wonderful job steering our selection to vendors who made sense for us and helped drive the negotiations to ensure we were getting the best value.

During the onboarding process Meiki provided expert execution when onboarding the vendor in addition to educating ourselves [...]
Read Full Review on LinkedIn
Cameron Aroz
Director of Growth

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