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Retail & CPG
Whether in-store or online—we centralize your data and activate it across campaigns, channels, and partners.
Why Retail & CPG Brands Work With Scalewhale
Today’s consumers move fluidly between channels—but your data often doesn’t. At Scalewhale, we help retail and CPG brands unify their online and offline customer data, then activate it across the tools that power growth—from ad platforms to email to retail media networks. Whether you're dealing with fragmented loyalty systems, POS integrations, or campaign attribution blind spots, we bring the clarity and connectivity your teams need.
Our strength lies in stitching together the ecosystem—tying in-store transactions to ecommerce journeys, and enabling true omnichannel execution. We make sure your data works harder, travels faster, and delivers results across every customer touchpoint.
Turn Fragmented Channels into a Connected Growth Engine
Retail and CPG brands often operate across dozens of tools—POS systems, loyalty platforms, ecommerce engines, and more—each holding only part of the customer story. We help you centralize this data into a cohesive profile, so you can personalize experiences and measure performance across the full journey.
Manual campaign processes, channel-specific reporting, and vendor misalignment are common blockers. We replace those with automated workflows, centralized analytics, and seamless partner integrations that accelerate execution and reduce overhead. Whether you're launching a seasonal campaign, onboarding a new retail partner, or optimizing ad spend, our solutions make it easier to move quickly and stay coordinated.
With Scalewhale, your systems stop competing—and start collaborating.
Why choose Scalewhale?
Scalewhale is known for unblocking growth—fast. Our clients trust us to cut through complexity, bridge the gap between departments, and deliver smart, scalable solutions that move the business forward. Here's why they keep coming back:
1. We speak both business and tech
Transform business outcomes into technical requirements. Ensure smooth collaboration in cross-functional environments.
2. We handle strategy and execution
From identifying the right roadmap to implementing systems that scale, we don’t just advise—we deliver.
3. We integrate the tools you already use
Whether it's CRMs, CDPs, ESPs, or analytics tools, we’re experts at making them work together to drive efficiency and visibility.
4. We enable your team—not replace them
We document, train, and transfer knowledge—empowering your team to manage systems long after we’ve delivered.
1. We speak both business and tech
Transform business outcomes into technical requirements. Ensure smooth collaboration in cross-functional environments.
2. We handle strategy and execution
From identifying the right roadmap to implementing systems that scale, we don’t just advise—we deliver.
3. We integrate the tools you already use
Whether it's CRMs, CDPs, ESPs, or analytics tools, we’re experts at making them work together to drive efficiency and visibility.
4. We enable your team—not replace them
We document, train, and transfer knowledge—empowering your team to manage systems long after we’ve delivered.
Testimonials
Scalewhale has earned its reputation as a reliable partner by providing an exceptional experience to each client. We deliver on this goal by educating our clients, guiding them towards the right decision, and executing.
"I had the pleasure of working with Mickael during a critical phase of our customer data platform development, and I can honestly say—he’s one of the sharpest MarTech minds I’ve ever encountered.
His ability to move fast, solve complex problems, and deliver tangible results is unmatched. Mickael combines deep technical expertise with a rare sense of ownership and curiosity. If he doesn’t know something, he figures it out—fast—and implements with precision. [...]
Read Full Review on LinkedIn
His ability to move fast, solve complex problems, and deliver tangible results is unmatched. Mickael combines deep technical expertise with a rare sense of ownership and curiosity. If he doesn’t know something, he figures it out—fast—and implements with precision. [...]
Chris Swizec
Head of Direct-to-Consumer
"I have worked with Meiki for 12+ months now and counting on projects related to revenue growth, data capture, and activation. Meiki more than paid for himself right out of the gate by doubling email flow revenue for our client.
Then, we partnered on the migration of two large, nine-figure businesses to Shopify—and I can confidently say he was instrumental to the success of both. Meiki led the backend setup and managed all the key integrations [...]
Read Full Review on LinkedIn
Then, we partnered on the migration of two large, nine-figure businesses to Shopify—and I can confidently say he was instrumental to the success of both. Meiki led the backend setup and managed all the key integrations [...]
Jeannie Andolena
Consultant, Direct-to-Consumer
"I started working with Meiki after an organizational change. When we first met, he very patiently and skillfully helped me get up to speed on all the technical nuances we were dealing with.
As we continued to work together over the ensuing few months, I became more and more confident in both his understanding of what was happening "under the hood" and his ability to implement the tools we had procured (in this case it was mParticle), and his guidance on [...]
Read Full Review on LinkedIn
As we continued to work together over the ensuing few months, I became more and more confident in both his understanding of what was happening "under the hood" and his ability to implement the tools we had procured (in this case it was mParticle), and his guidance on [...]
Omar Muakkassa
Chief Financial Officer
"I have contracted Mike to help build out our marketing technology stack and our data stack. His knowledge has really enabled me to help accelerate our business.
He's added into every conversation, he thinks strategically, and has the tactical execution knowledge to take your strategy to implementation. I've been able to give him direction and let him run and see the results on the other end. You really can't ask for much more than that in an employee or a contractor."
He's added into every conversation, he thinks strategically, and has the tactical execution knowledge to take your strategy to implementation. I've been able to give him direction and let him run and see the results on the other end. You really can't ask for much more than that in an employee or a contractor."
Jeff Snow
Director of Global Growth
"I worked with Meiki at Fellow, where he has helped manage our martech stack. One of the core projects that Meiki was working on was sourcing and integrating a CDP for us to help us manage our data more effectively. Meiki did a wonderful job steering our selection to vendors who made sense for us and helped drive the negotiations to ensure we were getting the best value.
During the onboarding process Meiki provided expert execution when onboarding the vendor in addition to educating ourselves [...]
Read Full Review on LinkedIn
During the onboarding process Meiki provided expert execution when onboarding the vendor in addition to educating ourselves [...]
Cameron Aroz
Director of Growth
"I had the pleasure of working with Mickael during a critical phase of our customer data platform development, and I can honestly say—he’s one of the sharpest MarTech minds I’ve ever encountered.
His ability to move fast, solve complex problems, and deliver tangible results is unmatched. Mickael combines deep technical expertise with a rare sense of ownership and curiosity. If he doesn’t know something, he figures it out—fast—and implements with precision. [...]
Read Full Review on LinkedIn
His ability to move fast, solve complex problems, and deliver tangible results is unmatched. Mickael combines deep technical expertise with a rare sense of ownership and curiosity. If he doesn’t know something, he figures it out—fast—and implements with precision. [...]
Chris Swizec
Head of Direct-to-Consumer
"I have worked with Meiki for 12+ months now and counting on projects related to revenue growth, data capture, and activation. Meiki more than paid for himself right out of the gate by doubling email flow revenue for our client.
Then, we partnered on the migration of two large, nine-figure businesses to Shopify—and I can confidently say he was instrumental to the success of both. Meiki led the backend setup and managed all the key integrations [...]
Read Full Review on LinkedIn
Then, we partnered on the migration of two large, nine-figure businesses to Shopify—and I can confidently say he was instrumental to the success of both. Meiki led the backend setup and managed all the key integrations [...]
Jeannie Andolena
Consultant, Direct-to-Consumer
"I started working with Meiki after an organizational change. When we first met, he very patiently and skillfully helped me get up to speed on all the technical nuances we were dealing with.
As we continued to work together over the ensuing few months, I became more and more confident in both his understanding of what was happening "under the hood" and his ability to implement the tools we had procured (in this case it was mParticle), and his guidance on [...]
Read Full Review on LinkedIn
As we continued to work together over the ensuing few months, I became more and more confident in both his understanding of what was happening "under the hood" and his ability to implement the tools we had procured (in this case it was mParticle), and his guidance on [...]
Omar Muakkassa
Chief Financial Officer
"I have contracted Mike to help build out our marketing technology stack and our data stack. His knowledge has really enabled me to help accelerate our business.
He's added into every conversation, he thinks strategically, and has the tactical execution knowledge to take your strategy to implementation. I've been able to give him direction and let him run and see the results on the other end. You really can't ask for much more than that in an employee or a contractor."
He's added into every conversation, he thinks strategically, and has the tactical execution knowledge to take your strategy to implementation. I've been able to give him direction and let him run and see the results on the other end. You really can't ask for much more than that in an employee or a contractor."
Jeff Snow
Director of Global Growth
"I worked with Meiki at Fellow, where he has helped manage our martech stack. One of the core projects that Meiki was working on was sourcing and integrating a CDP for us to help us manage our data more effectively. Meiki did a wonderful job steering our selection to vendors who made sense for us and helped drive the negotiations to ensure we were getting the best value.
During the onboarding process Meiki provided expert execution when onboarding the vendor in addition to educating ourselves [...]
Read Full Review on LinkedIn
During the onboarding process Meiki provided expert execution when onboarding the vendor in addition to educating ourselves [...]
Cameron Aroz
Director of Growth
Let's scale your business together
Get in touch with us and we'll provide a free consultation to scope out your next project.
